Your complete branded site: home, how-it-works, learn, about, services, areas, contact, inquiry, privacy, terms, disclosures — plus your brand tokens.css. Staged privately with a noindex lock until launch.
Walk every page on the staging link. Flag anything factually wrong about your business. Legal-dependent slots stay marked [CONFIG: legal] until your final language is supplied — nothing launches with placeholder text.
The single reference document for running the business day to day — your {{MODEL}}-model edition, pre-configured with your brand identity. If a question starts with "how do we…", the answer lives here.
Read it once, front to back, in week one. Then treat it as the desk manual: train from it, resolve disputes from it, and route unset items (visible config marks) back to Atlas via the fills sheet.
Your pre-branded demand engine: email bank (14 sends), ad bank, reel scripts, social caption bank, 2-sided flyer, referral card, and a 30-day launch calendar — all already carrying your name, number, and colors.
Nothing here needs writing — only scheduling. Emails install into your CRM at the GHL walkthrough; print pieces go to your local printer after a 100%-scale proof; the launch calendar tells you what posts when.
Your visual identity, codified: logo files, color system (primary {{PRIMARY_COLOR}}, accent {{ACCENT_COLOR}}), type choices, and usage rules — so everything you or a vendor ever produces looks like one company.
Send the brand guide to any printer, signmaker, or designer before they touch a pixel. When in doubt, the guide wins — consistency is the asset.
Branded educational hand-outs for your customers — starting with the "Seven Secrets" print guide — built as lead magnets and in-person leave-behinds carrying your contact details.
Print a short run for the front desk and events; attach the digital version to your welcome emails. Every copy in circulation is a small branded salesperson.
Your private supply portal — where inventory is ordered, order history lives, and account security is managed. Your login is created by Atlas; you set your own password at first sign-in.
Sign in, complete the Account Security step, and place your starter inventory order in week one so stock arrives before launch. All reordering happens here — no email chains.
The product you deliver: your branded 12-week program book — intake, weekly focus pages, habit trackers, check-ins, graduation, maintenance path. Print per enrollee.
The 5-Minute Metabolic Scorecard — your list-builder. Deployment sheet shows the four places it plugs in (site thank-you, welcome email, front desk, reels CTA).
Hire and train without an HR department: job descriptions, interview scorecards, day-1 onboarding, phone/DM scripts, and the say-this/never-say compliance guardrails.
Your weekly numbers, tracked in your browser — the same six metrics your Atlas success reviews use, with one-click QBR export. Nothing transmits.
Your training course: six modules that teach you to RUN everything above — the system, the program, the marketing engine, sales, numbers, and the compliance rules that keep you safe. Start module 1 this week.
What turns a launch into a durable business: the maintenance-membership program, the client referral engine, and the point-of-sale financing toolkit. Recurring revenue, word-of-mouth, and bigger tickets — productized.
Open the staging link and walk all 11 pages on desktop and phone. List anything factually wrong or missing — page name + what to change.
Every slot marked [CONFIG] across the site and binder is waiting on a fact only you can supply — legal entity details, credentials, final legal language from your counsel. Return the fills sheet; Atlas rebuilds everything from it.
One full pass of your {{MODEL}}-edition binder. You will run the walkthrough call twice as fast having read it once.
One working session with Atlas: your CRM sub-account, pipeline, inquiry routing, and the 14-email engine — installed live per the GHL install sheet in this folder, then tested with a fictional lead end-to-end.
Sign in to the ordering portal, set your password, and place the starter order so stock lands before your launch date.
Print the flyer and referral card at 100% scale, check your name and number, then send to your local printer for the first run.
With site approved, fills returned, CRM tested, and inventory ordered — pick the flip date with Atlas. The staging lock comes off, {{DOMAIN}} goes live, and the 30-day launch calendar starts.
| Area | Atlas handles | You handle |
|---|---|---|
| Website | Build, hosting, staging, the launch flip, and template-level updates across all 11 pages. | Reviewing the staging site, approving content about your business, and supplying corrections fast. |
| CRM & follow-up | GHL system design, pipeline build, email-engine install, and the end-to-end test at your walkthrough. | Working the pipeline daily — answering inquiries on {{APPROVED_PHONE}}, moving leads through stages, showing up to consults. |
| Brand | The full identity system — logo, colors, type, usage rules — and keeping every master asset on-brand. | Enforcing the brand guide with local vendors; sending it before any third party produces anything. |
| Marketing | Every master: emails, ads, reels, captions, print pieces, the 30-day launch calendar — pre-branded and sequenced. | Execution on the ground — posting per the calendar, print runs, local distribution, community relationships in {{AREA_NAME}}. |
| Ordering & inventory | The ordering portal, your account setup, and the supply chain behind it. | Placing orders on time, tracking your stock levels, and receiving deliveries. |
| Legal & compliance | Flagging every legal-dependent slot as a visible [CONFIG: legal] mark — nothing ships with placeholder legal text, and Atlas never writes it for you. | Supplying final legal and compliance language through your own counsel, and maintaining your business licenses and registrations. |