REEL SCRIPT BANK - 12 SHORT-FORM SCRIPTS

HOOK (0-2s): Face to camera, dead serious: "Your metabolism isn't broken. Your plan was."

BEATS:
- Every plan you've quit had the same design flaw: it was built for the before-and-after photo, not for your actual Tuesday.
- You didn't fail three programs. Three programs failed to survive contact with your real life.
- We start with a measured baseline and build the plan around your week - not the other way around.

ON-SCREEN TEXT: YOUR PLAN WAS. / built for the photo, not your Tuesday / measured baseline first

B-ROLL: Slow push-in on speaker; cut to b-roll of a crumpled meal-plan printout

CTA: If that landed, the link in bio is a conversation - not a commitment.

LENGTH: 20-30s - PAIRS WITH AD-01 + matching caption from the Social Caption Bank

HOOK (0-2s): Hold up one finger: "One question ends the willpower myth."

BEATS:
- If willpower was the problem, why did the same thing happen at week six - every single time?
- That's not a discipline pattern. That's a design pattern. Plans built on rules break the first bad week.
- Systems are built expecting bad weeks: structure, measurement, scheduled accountability.

ON-SCREEN TEXT: week six. every time. / rules break. systems bend. / structure > willpower

B-ROLL: Calendar b-roll flipping to week 6; then a checklist being written

CTA: Want the system version? Link in bio.

LENGTH: 20-30s - PAIRS WITH AD-02 + matching caption from the Social Caption Bank

HOOK (0-2s): Count on fingers: "January. June. September. How many restarts is that now?"

BEATS:
- Every restart charges you the same first six weeks - the hardest ones - all over again.
- The restart tax is real. You pay it in effort, in confidence, in another 'this time is different.'
- The way out isn't a better January. It's a program with a maintenance phase built in from day one.

ON-SCREEN TEXT: the restart tax / same 6 weeks. paid again. / maintenance from day one

B-ROLL: Hands tearing pages off a calendar; loop the motion

CTA: Make this the last first attempt - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-03 + matching caption from the Social Caption Bank

HOOK (0-2s): Split the frame with your hand: "Rules... or a system. Pick one, because they are not the same."

BEATS:
- Rules: eat this, never that, weigh Monday, feel guilty Thursday.
- A system: measured baseline, a plan mapped to your week, accountability that doesn't care about motivation, and a maintenance phase at the end.
- Rules break the first bad week. Systems expect bad weeks.

ON-SCREEN TEXT: RULES vs SYSTEM / guilt Thursday vs mapped Tuesday / systems expect bad weeks

B-ROLL: Side-by-side: sad meal-prep container vs a clean weekly plan on paper

CTA: We build the system side. Link in bio.

LENGTH: 20-30s - PAIRS WITH AD-04 + matching caption from the Social Caption Bank

HOOK (0-2s): Deadpan: "Every diet you've tried started with someone's opinion."

BEATS:
- Ours starts with your baseline - measured, on record, before anyone offers a word of advice.
- Because a plan built on a template is a guess. A plan built on your numbers is a plan.
- And you'll know it's working in numbers too - not by how the week felt.

ON-SCREEN TEXT: opinion vs baseline / your numbers, not a template / progress you can count

B-ROLL: Clipboard/measurement b-roll; numbers appearing on screen

CTA: Get your baseline. Link in bio.

LENGTH: 20-30s - PAIRS WITH AD-05 + matching caption from the Social Caption Bank

HOOK (0-2s): Lean in: "The weight came back because it was designed to come back."

BEATS:
- The industry model profits on the rebound: you regain, you re-enroll, they re-bill.
- No maintenance phase isn't an oversight. It's a business model.
- We flipped it: maintenance is the main event here - engineered in from day one.

ON-SCREEN TEXT: designed to come back / regain, re-enroll, re-bill / maintenance IS the program

B-ROLL: Revolving-door b-roll or loop of a scale needle swinging back

CTA: Off the merry-go-round - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-06 + matching caption from the Social Caption Bank

HOOK (0-2s): Whiteboard energy: "Here's the mechanism nobody explains in the sales pitch."

BEATS:
- Phase one: restriction you can't sustain. Phase two: results the plan takes credit for.
- Phase three: real life returns, structure doesn't exist, and biology finishes the job.
- Breaking the loop takes a phase most programs don't sell - because it's the one that keeps you from coming back.

ON-SCREEN TEXT: phase 1: restrict / phase 2: credit / phase 3: rebound / the missing phase: maintain

B-ROLL: Three-panel storyboard cuts; marker on whiteboard

CTA: Ask us about the fourth phase. Link in bio.

LENGTH: 20-30s - PAIRS WITH AD-07 + matching caption from the Social Caption Bank

HOOK (0-2s): Hold up a printed list: "Take these 5 questions to every program - including ours."

BEATS:
- What happens after I hit the goal? Where's the maintenance structure - in writing?
- What do you measure, and how often? What does it cost - every line, on paper?
- And the fifth one, the killer: what happens the week everything goes sideways?

ON-SCREEN TEXT: 5 questions. any program. / 'after the goal' = the tell / get it in writing

B-ROLL: Finger tapping each question on a printed card (use the flyer side B)

CTA: Full list is free - link in bio. Aim it at us too.

LENGTH: 20-30s - PAIRS WITH AD-08 + matching caption from the Social Caption Bank

HOOK (0-2s): Flat statement: "Most programs end in a rebound. Ours ends in a maintenance plan."

BEATS:
- That one sentence is the entire difference - and you can verify it before you spend a dollar.
- Ask any program to show you their week-30 structure. Watch what happens.
- Then ask us. We'll hand you the written plan.

ON-SCREEN TEXT: rebound vs maintenance plan / ask for week 30 / we hand you the paper

B-ROLL: Two doors b-roll; one closes, one opens

CTA: Verify us first - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-09 + matching caption from the Social Caption Bank

HOOK (0-2s): Timer on screen: "Twenty minutes. Straight answers. Zero pressure."

BEATS:
- The first conversation isn't a pitch - it's a fit check, both directions.
- You'll leave knowing where you actually are, what the program actually is, and what it actually costs - in writing.
- And 'not a fit' is a real answer we give. Ask around.

ON-SCREEN TEXT: 20 min / fit check, both ways / prices in writing / 'not a fit' is real

B-ROLL: Clock/timer overlay; casual seated conversation b-roll

CTA: Book the 20 - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-10 + matching caption from the Social Caption Bank

HOOK (0-2s): Checklist to camera: "Things you will never hear from us:"

BEATS:
- 'This price is only good tonight.' 'Only two spots left.' 'Your family is counting on you.'
- Pressure is what a program uses when the paperwork can't close the deal.
- Our paperwork closes the deal: written prices, written plan, written maintenance phase.

ON-SCREEN TEXT: never: tonight-only / never: 2 spots left / paper > pressure

B-ROLL: Red X stamps over each pressure phrase as it's said

CTA: See the paperwork - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-11 + matching caption from the Social Caption Bank

HOOK (0-2s): Relaxed, warm: "No countdown timer on this one. Just the door."

BEATS:
- If it's January-you watching this: welcome. If it's 11 PM-in-October-you: also welcome.
- The process is the same whenever you arrive: a conversation, a measured baseline, a written plan.
- The only bad time to start is the fourth restart of the plan that already failed you three times.

ON-SCREEN TEXT: no countdown / same door, any season / conversation -> baseline -> plan

B-ROLL: Door opening b-roll; soft morning light; no urgency cues

CTA: Whenever you're ready - link in bio.

LENGTH: 20-30s - PAIRS WITH AD-12 + matching caption from the Social Caption Bank