Exact values only — sample from these hexes, never from a screenshot or print proof. Primary and Accent come from the partner config; the rest are derived by the kit generator.
Primary
#0b2545
Accent
#8592a2
Ink / body text
#0a131d
Tint / backgrounds
#eef0f2
Dark surface
#02070e
Text on primary
#ffffff
Logo system
One mark, one construction: the hex emblem. Light-background lockup, dark-background lockup, and the standalone mark. Minimum sizes: mark 24 px, full lockup 140 px wide. Clear space on all sides = height of the monogram letters.
File
What it is
Use it for
logo.svg
Full lockup, light backgrounds
Website header, documents, print on white
logo-dark.svg
Full lockup, dark backgrounds
Dark sections, video end cards, dark-mode UI
logo-mark.svg / logo-mark-dark.svg
Standalone hex mark
Small spaces, watermarks, app-style icons
favicon.svg
Browser-tab mark
Site favicon (link it in the site <head>)
Typography
Display — serif
Structure you can actually keep.
Georgia, 'Times New Roman', serif — headlines and pull-quotes, sentence case, weight 700.
UI & body — sans
LABELS IN CAPS, TRACKED WIDEBody copy in regular weight, 1.4–1.5 line height. Phone numbers always bold.
-apple-system, 'Helvetica Neue', Arial, sans-serif — everything that is not a headline.
Rules
Do
Use Primary as the dominant color; Accent for rules, chips, and one emphasis per layout.
Use the dark-background lockup on photos and dark surfaces — never the light one.
Keep the phone number bold and large on every outward-facing asset.
Regenerate assets from the config with make_brand_kit.py when anything changes.
Don't
Don't stretch, rotate, recolor, outline, or add shadows/gradients to the mark.
Don't rebuild the mark in another tool or approximate the hexes from memory.
Don't place the light lockup on busy or dark imagery, or the dark one on white.
Don't hand-edit exported PNGs — edit the config or template, then re-export.
Where each asset goes
Asset
Size
Destination
social/avatar-1080.png
1080×1080
Google Business Profile logo/avatar · Facebook & Instagram profile photo
social/header-1500x500.png
1500×500
X/Twitter header · crop center-safe for Facebook cover
social/post-template-1.png
1080×1080
Launch/announcement post (FB, IG, GBP update)
social/post-template-2.png
1080×1080
Recurring educational-tip post
social/post-template-3.png
1080×1080
Booking-CTA post — pair with https://summit-metabolic.example/book
og-image.png
1200×630
Site social card — wire as <meta property="og:image"> on every page of site/
favicon.svg
scalable
Site <link rel="icon">
Generated by TOOLS/make_brand_kit.py from PARTNER_BUILDS/summit-rehearsal.json — outputs are disposable; the config is the source of truth. This guide contains no legal or compliance language; all outward copy remains subject to the Atlas approval process.